.Manly Bands is a direct-to-consumer homeowner of males's rings. The company released in 2016 after John Ruggiero, the founder with his better half Michelle, could not locate a suitable wedding celebration band.This is Ruggiero's second appearance on the podcast. In April 2021, our team explained the provider's founding, one-of-a-kind band products, as well as much more. Since then, Manly Bands has gotten its supplier. The making of rings coming from, point out, Port Daniel's whiskey gun barrels or even Fender guitar strings develops compelling video clip, states Ruggiero, ideal for storytelling on social networks as well as somewhere else.The whole entire audio of our chat is actually ingrained below. The transcript is revised for length and also quality.Eric Bandholz: Give our team a review of what you carry out.John Ruggiero: My spouse, Michelle, as well as I started an internet ring company knowned as Manly Bands in 2016 to fix a trouble of wedding celebration bands for men. Our company were simply wed. I possess huge fingers as well as could not find a ring that I just liked that was actually certainly not overpriced. My options were actually getting from a directory or possessing something tailor-made.I ended up getting coming from an internet site. The band got there in a standard mailer, without any carton or customer service. It was an unpleasant expertise by today's ecommerce specifications.We got married, relocated to Florida, as well as needed a work. We told ourselves, "Our company are actually each entrepreneurs. Why do not we produce our personal company?" Our company went over the kinds of issues our experts 'd found as well as how to resolve all of them. My band knowledge came up, and our experts chose to try to handle it for various other people.Our target when our team started was to pay for rent. Our company assumed creating a married couple thousand dollars a month from this would certainly be superb. Our experts considered it a way of living service, not high-growth. It was only Michelle and also me in our garage designing rings and delivering them bent on customers. Our experts had appealed one thing. Our information sounded along with customers.Michelle as well as I create a superb staff. I come up with ideas, as well as she's the implementer. A considerable amount of our success mosts likely to her imaginative mind. She titles the bands and also builds characters. She links the bands to clients. Explaining a ring entirely as "eight-millimeter dark" really did not suffice.Our company designed rings coming from distinct products, like Jack Daniel's gun barrels or special steels. The business took off. Ever since, our company've increased considerably. Our team currently have over 55 folks in the Manly Bands family members. Concerning half of those are actually band craftsmans who function in our lately acquired manufacturing shop in Utah.Bandholz: When performed you obtain a producer?Ruggiero: Regarding a year and also a fifty percent back. Our company had been their customer for a long times, so we understood them effectively. The majority of their business was actually retail, which failed to interest our team-- going to mom-and-pop jewelers. They maintained their wholesale clients as well as brand name. We acquired a few of their assets and also took over employees.Bringing on a manufacturing staff has actually been among the most ideal traits we have actually performed. It is actually been amazing to go out there certainly and enjoy them bring in bands out of Fender guitar strings or even steel from an M1 Abrams container.Bandholz: Just how does in-house production influence advertising?Ruggiero: It is actually been large. Taking a camera to the opposite of the workplace and also filming the team utilizing turrets to cut the metallic rods or bourbon gun barrels into bands produces astonishing online video. Our company possess our camera workers available at all times. We use that footage on our social media and also in our adds and also email lists. We make an effort to promote that because many providers in the guys's band room don't produce. They fall ship or purchase from international and after that ship it out. Yet our experts want it to last a life-time and also be something people can easily take pleasure in.We've had a considerable amount of results with our armed forces ancestry selection, where our experts resource distinct military components. Our experts possess the M1 Garand rifle stock, the wood component, from World War I. Seeing our team placed that in the turret and cut a part out for a band is actually exciting.Our advertising and marketing for those bands discuss the past history, the soldiers, where the weapon was actually used, and also factors like that. My wife and also I analyzed filmmaking in university. We utilize our skills to educate and also narrate. As an example, I lately received an email coming from a consumer that shared that his gramps utilized to steer M1 tanks. The customer blessed among those rings to his grandpa, as well as they possessed pretty a mental substitution. It's nice to aid clients get in touch with their past times and create something relevant.Bandholz: Where can people get a band from you?Ruggiero: ManlyBands.com. Our experts possess photos on Instagram, as well. I get on Twitter and LinkedIn.